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Top 3 Ways to Look Desperate with Scentsy Recruiting

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recruiting sponsoring tipsYou can find much information on building your direct selling business. There are plenty of books, articles and blogs on what some deem as best practices to recruit.

What you won’t find too much of is what not to do. If you don’t recruit the right way you just come off looking desperate.

If you are already thinking, “But that’s not focusing on the positive, Laurie” let me say that I am positive that if you are currently engaging in any of the actions below; and if after you read this you find yourself with a new awareness that what you’ve been doing isn’t necessarily a best practice, I am positive you will see an increase to your down line.

1. Join My Team and Get:

Bribing people to join your team is numero uno on my list desperate recruiting moves.

  • Do you really want team members who are just there for the freebies?
  • It looks like your company’s business opportunity and/or starter kit isn’t good enough to stand on its own.
  • How is this any different than the little elementary school girl who couldn’t get anyone to play with, so she gave away her cookies at lunch just to have friends?
  • It’s sending a message that your mentoring and coaching skills leave much to be desired.  Otherwise you wouldn’t devalue what you have to offer.
  • Based on the percentage of royalties, commissions, or leadership bonus (whatever you want to call it) you will receive on your new recruit’s sales, have you calculated how much she/he will need to sell before you merely break even on your give away?

2. I Only Need Two More People To Qualify for the Trip [Read more…] about Top 3 Ways to Look Desperate with Scentsy Recruiting

Direct Sales Lessons Learned from MSU

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The staffers at Michigan State University can teach us a few things about direct sales.

Huh?   If you think I’m really stretching to find a correlation here, read on.

The MSU Spartans for eight years in a row have held the title of the Top Public University when it comes to Study Abroad involvement.   One quarter of their entire student body have participated in at least one Study Abroad experience. With 49,000 students, that’s a lot of people who said Yes to the opportunity.

Can you imagine if 25% of your team were business builders? Or if 25% of your team attended your annual convention or monthly meetings? Or if 25% participated in the corporate training modules offered freely to all consultants? How would your direct sales business look if 25% of all your hosts opted to enroll as a consultant? What if 25% of all your customers reordered each month?

The possibilities are endless if you consider a 25% success rate for all aspects of your independent direct sales business.  To put it in perspective, loose statistics for the direct sales industry is that 2% will hang in there to advance to top ranks. If you get 10% attendance of those you invite to parties or convention, you’re doing well.   Of those consultants who enroll 50% will quit within the first two years.

The Secret to MSU’s Success

[Read more…] about Direct Sales Lessons Learned from MSU

Active vs. Passive Recruiting

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active vs passive recruitingOne of the biggest challenges for some independent direct sales consultants is recruiting new team members.   This is in part because it requires getting out of their comfort zone, and building relationships with people.

In the age of technology, face to face dialogues are becoming less common in some circles.  The newer generation rarely talks on the phone, let alone meeting face to face. They’re more comfortable texting each other. It’s effective; but it’s also impersonal.

There are two type of recruiting activities that you can engage in for your direct sales business:

Passive and Active Recruiting

Passive would include activities such as marketing your website; blogging; social networking; posting flyers; and passing out business cards. Passive recruiting is good and necessary to build your business. However it comes with limitations. It will only take you so far if you’re not building personal relationships. Passive recruiting should be viewed as extra activities – not the only activities and not the core methods of building your team. [Read more…] about Active vs. Passive Recruiting

Do Your Neighbors Know What You Sell?

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partiesI heard a sad direct sales story recently.   A consultant was invited to a home party by one of her neighbors. She was hosting a party for all her friends, relatives and neighbors. It was going to be a big bash and fun time. The consultant felt ill when she learned her neighbor was hosting a party for the same company that the she represented. The consultant who was going to be facilitating the party was not even on the consultant’s team.

When the consultant told the neighbor that she too sold for the same company, the neighbor looked perplexed and said, “Oh. Did you just start?”   The consultant hung her head in shame and mumbled that she had been a consultant with that company for almost five years!

WHY DIDN’T THE NEIGHBOR KNOW THAT?

To make matters worse, the night of the party there were cars lined all up and down the street. Some even parked in front of the consultant’s house. The consultant listened to the guests having fun outside by her neighbor’s pool. There were laughing, and playing games and having a great time.

THE RIPPLE EFFECT

It doesn’t end there.   A few days later the neighbor saw the consultant outside by the mail box and asked her why she didn’t come over to the [Read more…] about Do Your Neighbors Know What You Sell?

No They Didn’t TAKE Your Downline

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took downlineMost direct sales companies have some minimum requirements that must be met to remain a consultant. The only time I’ve heard someone say they didn’t have a quota or a minimum was when they were playing word games. They didn’t have a quota but all they had to do was get on autoship each month.

If you truly understand a direct sales business vs. being a preferred customer or joining a discount program, then you understand that you will be required to submit some sales, however low or infrequent that may be. Boundaries are a part of most any segment of life, particularly when it comes to work related issues.

Some companies have policies that if you don’t perform at a certain level you’ll be terminated. Other companies have policies that require a particular level to maintain downline members. I’ve heard more than a few frustrated consultants publicly bash their company or former company by saying:

“THEY TOOK MY DOWNLINE.”

If you have downline members who have said this, help them understand that no, the corporate office did not take, as in unjustly steal, their consultants away from them.   What they did was do exactly as the policies said they would. If these consultants chose not to maintain a certain performance level, they were forfeiting their right to maintain a downline. [Read more…] about No They Didn’t TAKE Your Downline