Having an online business is a wonderful thing. At this point in my life I can’t imagine having it any other way. I have my internal customers – my downline team members, and also my external customers – those who order from my website. One of the key factors in maintaining an online customer base is going offline.
While email is so convenient and a great tool to manage a large organization, it’s missing a human element. The time that I save with emails allows me more time to write hand written notes. And I do write many handwritten notes almost daily. For example:
- Thank you notes for online orders; and I mention something specific about their order so they don’t just think it is a generic note.
- Follow up cards to customers who have not ordered in two or more months
- Welcome to the team for new consultants
- [Read more…] about Taking Your Online Business Offline
