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How To Respond to “What Do You Do?”

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what do you do?

As a Scentsy consultant, do you look forward to or dread the question when asked “What do you do?” as it pertains to your  work or profession?

If you love this question, I venture to guess you’re doing well with your Scentsy business. You’re realizing success because you have the passion and drive to make it work, or you’ve simply figured out a way to respond to that question in a way that is contagious so that others want to know more.

If you dread this question, it’s probably because you’re just not sure what to say. Am I right?

Let’s say for the past x years you’ve been a stay at home mom or you work at an office or a store. Now, in addition to that you’ve also started a Scentsy business. You may not even look at it as that. You may be thinking, “I joined Scentsy, but I didn’t start a business.” If any of the above applies to you, read on.

This mindset may be part of your problem.

If you joined Scentsy as an independent consultant, you actually did start a business – whether or not you think of it that way and regardless of how many hours a week you put into it or how much revenue you’re bringing in. You’re a business owner. [Read more…] about How To Respond to “What Do You Do?”

Are You Open for Business?

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open for business

Do your customers know you exist?

A few months ago a local small business closed. Not long after that we saw a construction crew in there remodeling for a new business to open in the same building. After a period a time there was new signage out front.   It was a tiny pet grooming salon. Yay! My hound dog always needs her nails trimmed.

Every time we drove past there was never any cars in the lot, nor did we see any lights on. It was a small corner building, so it appeared it could have easily been owned by a sole proprietor who worked limited hours. That’s not terribly uncommon with start-ups.   At some point a paper “Open” sign appeared in the window.

I’ll cut to the chase – it’s been months. Literally months, and I have never once seen the lights on or anyone inside and certainly no cars outside. This building is right up the street from me so I drive past it frequently. There aren’t any posted hours on the door either – just the paper OPEN sign. Yet it is never open. I have also never seen any kind advertising or marketing about the place.

This made me think about some independent consultants with their direct sales businesses.

People have to know you exist and know how and when to contact you before they’ll consider doing business with you.  You can’t just sign up, get a website and hope the customers will flock to you. [Read more…] about Are You Open for Business?

Networking With Your Target Market

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Ok, so once you select your target market – then what?

Go where “they” are.   If it’s young moms, look for play groups.   If it’s working moms, look for day care centers.   If it’s college students, go on campus and to cafes around campus.   If it’s business executives, look for chamber of commerce meetings, BNI groups, after hours networking events, or Toastmaster groups.   Perhaps your target market may be disgruntled current WAHMs looking for a change in venue; vendor events might be a good place to find them.   If it’s seniors, you may find them at senior communities or at the gym.

Then next is very important.   Do not go to your target market looking to sell.   No, no, no.   Let me repeat that.   Do not go to your target market looking to sell your ware. Instead go with the intent of building relationships.

What is one thing that people, most all people, like to do most? [Read more…] about Networking With Your Target Market

Assertive or Aggressive?

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Don’t you just love it when you walk into a store or onto a car lot and the salesperson, who obviously works on commission, instantly pounces on you?   You mean you don’t crave that instant attack of desperation?   No – me neither.   I don’t know anyone who does.

Yet I see it all the time from new direct selling consultants – both online and offline.   These desperados are under the false impression that there is a race and the first person to pounce on a potential gets the big prize.   Personally, I run the other way when I see someone chase ambulances.   There are some who “call it” (remember when you were little “¦ the person who “called” the front seat first, was the lucky person to sit next to Mom?)   Hard up new consultants will be all over the poor innocent person who just has a simple question and will announce to the world “PMing you (sending you a Private Message) now!”   Meaning to the other forum participants and lurkers: I am sitting here, desperate; doing my impression of a vulture, and by my “calling it” no one else can address this person who has questions.

Personally the passive stance works much better for me.   I make myself and my candle business visible.   I try to help others who have questions without expectation of them buying or signing with me. I can honestly say that I have never asked for the close – contrary to recruiting gurus.   Yet I have a very successful team of consultants who are with me because they chose to be – not because I force fed them and shoved myself down their private message inbox.

Make sure you are not sending the message that you are desperate.   There’s a difference between being assertive and well, just obnoxious.   There are more leads available than anyone could possibly ever get to; chill, relax and enjoy your business.

About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Australia, New Zealand, Puerto Rico, Germany, Ireland, France, Spain and the UK. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/ or for updates on Facebook LIKE www.facebook.com/ThrivingCandleBusiness and twitter @directsalesblog