Marketing

You may have you noticed it seems like someone lit a fire under my butt and that I’m blogging every stinkin’ day in July.

That is true. That someone is me.

I got out of the habit of creating regular blog posts on here and my traffic suffered because of it. So I’m going back to basics. But I’m doing so with a vengeance so I can create a new habit.

I’m also challenging myself and holding myself accountable to the 30-day commitment I made to myself. And it has to be a post that I put thought into. I’m not going to just slap up a graphic and call it good – unless it’s so poignant that no editorial is needed. Besides, I like to write too much to just pop up a picture and call it a blog post.

I’ve scheduled a few posts for when I will be at Scentsy’s annual convention later this month. However for the most part, I like to write daily based on whatever is happening or whatever I come across in my life that would make a good post.

Want to know what I’ll post about next? Stick around … you’ll find out.

What about you? Have you fallen out of a good habit you had going? You can start a self-imposed 30-day challenge at any time, y’know. You don’t need to wait until the start of a fresh calendar month. If I can do it, you can do it!

Marketing to realtors can prove fruitful in your Scentsy business. However if not approached properly your efforts will not produce any favorable results.

So how do you approach realtors?

This is a frequently asked question when it comes to this particular niche.  Another FAQ is What kind of letter do you send? I’ll answer the second question first – as this is a quick and easy answer:  I don’t send letters to realtors.  Working with realtors requires building rapports. Firing off a cold call letter will only cost you time and postage and will mostly likely end up in the trash.

It’s all about building relationships.

If you’re going to try to convince other sales professionals – the realtors, that they can trust their closing gifts to you and scents to make their open houses warm and welcoming, you’re going to need to take some time building that trust.

The ideal situation in working with realtors is to start with a realtor you know. If you don’t know any then ask friends or associates for referrals. Almost everyone knows at least one realtor or knows someone who does. Remember that you are not trying to sell a product. You’re offering a service and you’re solving a problem. [Read more…] about How to Approach Realtors