Your Call to Action – this means what do you want your audience to do? If you want them to buy, host, or join, you need to invite them to take some action.
The call to action is never about you. If you lead with “I’ve been challenged” or “I only need x-more to promote, earn, etc.” it may work temporarily but you won’t be able to keep going back to that well if they were only buying, hosting or joining to help you.
Your call to action is about your customers, hosts and potential team members.
Are you customer focused?
What’s In It For Me (WIIFM)? That’s what your audience wants to know.
How can you best serve those you want to do business with? How can you make their lives better? Now think about all we have to offer – our products, our host rewards and our business opportunity – what suits their needs? What do they need most from you?
This mindset should be in the forefront of every communication you have about Scentsy.
