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Laurie Ayers Scentsy Independent Consultant Blog

Working Smarter – Pt. 2 Automate the Answers

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In continuing with the Working Smarter, Not Harder series, remember that having more people to manage doesn’t have to mean working more hours. In order to survive being the leader of a large organization you need to eliminate, mitigate and delegate duties that are not the best use of your valuable time.

This blog started as a way for me to answer questions before they were asked. While I appreciate the kudos for providing a wealth of information, it’s really here to save me time in answering individual questions on a routine basis.

For example, one FAQ I get is from potential recruits who want to work their direct sales business using Internet Marketing (yet frequently these same people have zero IM knowledge and want me to teach them everything I’ve learned over the decade). It didn’t take me long to figure out I was eating up a large chunk of my time responding to this same question. Thus the post: My Online Direct Sales Business was developed to answer these questions.

Another question that can be time consuming to respond to is How do you make samples? Voila – the answer is right here. [Read more…] about Working Smarter – Pt. 2 Automate the Answers

Work Smarter, Not Harder – Pt. 1 Ink Stamps

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The more your team grows the smarter you need to be with your time management skills.   You will have more people to manage but that doesn’t have to mean that you’ll be working more hours.   In order to survive being the leader of a large organization you need to eliminate, mitigate and delegate duties that are not the best use of your valuable time.

One of my favorite time savers are Vista Print Free Self Inking Stamps. I have a nice collection of them and am constantly adding more. Just to name a few, I have:

  • Some that have just one scent name on them. I stamp the back of my business cards annotating the name of the particular scent sample that is attached.
  • One that I stamp the back of my catalogs – contains my website address and a reminder of secure online ordering, no minimums, low and free shipping.
  • One that I use mainly for recruiting on the Getting Started brochures – with the web address of my recruiting website, my email and phone number.

    • [Read more…] about Work Smarter, Not Harder – Pt. 1 Ink Stamps

Customer Service? Or Crappy Service?

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Got a Problem, Ms. Customer?  Too Bad So Sad

As we look forward to a competitive 2011, superb customer service is going to be vital to your success. I recently heard a story of a consultant who was made aware of a customer problem. She went onto a forum to ask other consultants for advice since the problem originated with another consultant.   On the forum she received suggestions from fellow consultants, some of them veteran Directors, to tell the customer to call the corporate office.

This consultant missed a golden opportunity to salvage the customer’s poor experience.   She received bad advice.  We may be sales consultants, but we are in the service business. If we don’t service our customers, someone else will.

Independent consultants should not give a customer their corporate phone number and tell her to call to try to solve her own problem. Obviously if the customer requests the corporate number, we should oblige; yet that is not what I’m referring to in this situation. We’re all about customer service, or certainly should be. [Read more…] about Customer Service? Or Crappy Service?

Ask for Assistance With Your Direct Sales Business

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If you need assistance, ask for assistance.

You read that correctly; that’s the text I saw today on a sign displayed on a retail store shelf: If you need assistance, ask for assistance.

At first I thought, “Well d’uh.“ And then I continued to talk to myself, “That’s a stupid sign“. Yet after I had a chance to chew on it a minute I decided that I really liked that sign. In this particular case I surmise the sign was there because the merchandise was way up on some high shelves. Perhaps in the past someone climbed on the shelves to reach the goodies or just left without making a purchase because the treasures were out of reach.

My mind quickly turned to direct sales and recruits; and how this sign applies to us as well. I’ve lost count how many times I’ve heard struggling and former consultants lament that her sponsor never did anything for her or that she never hears from her sponsor. We’ll leave the merits of what a good leader should be doing for her team to another post. For now, I want to focus on the comment that the recruit “never hears from her sponsor.” [Read more…] about Ask for Assistance With Your Direct Sales Business

Photo Business Cards Can Increase Business

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A picture is worth a thousand words

Consultants often ask if it’s a good idea to have their picture displayed on their business cards. This practice is common in the real estate industry. Real estate is still sales. So why would direct sales be any different?

If someone hands you a card with her picture printed on it, it becomes easier for you to associate that face with the previous conversation or encounter. The purpose of your business card is for others to make contact with you easily. It should also help them in connecting with you personally; having your photo on it can help accomplish this goal.

Additionally, in this Internet Age where personal connections are becoming rarer, it’s important to connect with your customers as a person rather than merely a website. People prefer to do business with those they know, trust or who is a referral.

Do I want people to remember that they bought Scentsy? Or that they bought Scentsy from Laurie? Are they looking for any consultant who can merely fill their order? Or are they looking to build a relationship with a consultant who will service them?

If your customer is asked where they picked up that nifty product, do you want them to give your company name and tell them to “just Google it, and you can buy it online”? Or do you want them to give your website so that you get the business? Having your mug shot on your business card can increase the odds that people will be repeat customers and more likely to give you referrals.

Say Cheese!

About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business. You can find Laurie at https://la.Scentsy.us or https://www.ThrivingCandleBusiness.com