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Laurie Ayers Scentsy Independent Consultant Blog

Who Are You Following?

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If You Want to Be Successful, Do What Successful People Do.

Are you hanging out with other successful consultants? Are they really successful? Or do they appear successful?

True, few us really know what kind of numbers others are actually pulling, but there are a couple clues to give you an indication.

  • Those who are the most successful are not spending a ton of time hanging out with other consultants, especially those who aren’t on their team. Instead, they’re off elsewhere, working one on one with new and potential team members, hosts and customers.
  • Those who are most successful don’t announce they are doing fabulous – they just are.

Club #Hashtag

I see consultants clamoring to be part of a #hashtag group of people. I’d rather clamor to set myself apart and be noticeable as a stand-alone instead of following others in a crowd.

Well That’s Not Quite Accurate, Is It?

I see consultants both online and in person who project themselves are pretty darn successful, but in reality, they should be focused on their own business before hailing themselves as one to follow. And I get it. You certainly don’t want to share that you suck or your business is going in the toilet. And I get the idea of dress for the part you want, not what you currently have.

However, I know for certain some consultants who aren’t getting the results they’d have others believe.

The Solution

How are you to know who are the ones really kickin’ it and who are the wanna-bes? Well, you could ask privately if they’re willing to share actual results. Or you could just not follow others or hang out with other consultants. Instead, be your own person. Take advantage of your company training center for advice, wisdom and tips, and go be your own Rockstar.

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Throw Out That List of 100

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throw out that list of 100If one more direct selling company or sponsor encourages new recruits to Make a List of 100 People You Know, I’m going to stick a fork in my eye!

I’m talking about the practice of spamming the snot out of their friends, family and acquaintances. It goes against the entire concept of target marketing and finding a niche. No wonder the direct selling industry still has a bad reputation in some circles.

This archaic and tired practice claims that if you make a list of 100 people to hound, it’ll be your first networking contact list that will supposedly help launch your new direct sales career. Although, whether you’re selling candles, jewelry, kitchenware, makeup, home decor or any other product offering, wouldn’t you have better results if you presented your new product line specifically to the people whom you believe could benefit from and enjoy your goods?

Market to Those Who Have a Specific Want or Need

This concept of making a list of 100 is ridiculous. What if your dental hygienist started a business selling metal widgets that would help expedite an automobile factory manufacturing process? If this person made a list of 100 people she knows and included you in that list to push her steel vehicle widgets on, you’d think she was totally off her rocker for wasting your time. Yet as direct sellers, we’re supposed to do just that; having no regard to market to those who have a specific want or need.

Instead of investing precious time trying to list and then contact all of the people you know such as: Family, Friends, Neighbors, Your friends’ parents, Your parents’ friends, Your parents’ colleagues, Your children’s friends’ parents, Classmates, Alumni of any school you attended, including high school, Members of the local chamber of commerce, Members of your church, temple, or other faith-based groups, Professors, Teachers, Mentors, Former Bosses, Former or current colleagues, Former or current customers, Former employees whom you managed, Members of the YMCA, YWCA, or other clubs, Members of professional groups to which you belong, Members of a service organization (e.g. the Rotary), School committee members, Counselors, Friends from military service, Coaches (in sports, arts, hobbies, etc.), Your doctor, Your lawyer, Your insurance agent, Your accountant or tax preparer, Your auto mechanic, The manager of your favorite coffee shop, The bartender at your favorite watering hole, The owner of maitre d’ of your favorite restaurant, Your barber/hairstylist, Your mortgage broker, Your real estate broker, Your veterinarian, Your dry cleaner, Any shop or business owners who know you by name (especially in “˜high touch’ businesses like art dealers, florists, dress shop managers, wedding planners, wine dealers””people who have long conversations with others), Any acquaintance who owes you a favor, spend some time defining your target market.

The Likely Results of Spamming the Above List:

  • You’ll ostracize yourself from them so that in the future they’ll be forced to check Caller-ID before taking your call or find themselves suddenly running late for an appointment and need to promptly depart your presence.
  • You may get a few mercy purchases from those who have a hard time saying no because they don’t want you to feel discouraged.
  • If you stumble upon someone who is genuinely interested in what you’re offering, it is mere statistics. If you spray enough bullets you’re bound to eventually hit something. But is that the reputation you really want to start off with? Or would you aim narrow, and therefore miss narrow?

I’m Not The Only One Who Believes This Way

Leslie Truex of Work at Home Success agrees, “Having a business is about finding the market that wants your product/service, not brow beating people you know into supporting you. Plus if you’re successful without the list, your recruitment may go up because talking to friends and family is a major reason why many people avoid direct sales and you’ll be able to show them how to do it without a list.”

Further, Adriaan at Direct Sell Assistant concurs that “90% of new consultants will stay with this list and expect to make a lot of money. I wish more people that get recruited are rather shown how to market a product and find new customers, than to write down that list of a 100.”

If You Said Yes …

Lastly, if you’ve signed up for a company that has a fantastic product line, don’t you think you should be able to find others who enjoy and benefit from it as much as you do? No need to approach your auntie who has severe allergies to buy your candles or your sweet bald mechanic about your organic shampoo. Just because you may know 100 people, doesn’t mean they’d be good customers.

My advice: It’s 2017, time (way past time) to throw out your “List of 100 People You Know.”

*I originally wrote this post in 2008, and periodically revise it to ensure it’s still current. 

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Looking for Scentsy Scent Recipes?

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If you’re looking to shake up your candle scent selections, Thriving Candle Business has a new feature: Scent Du Jour

Restaurants will have their Soup du jour, and now I have my Scent to du jour. Toward the bottom of my website you’ll see a special section highlighting which scent recipes I’m currently warming. The purpose of mixing and matching different candle scent recipes is to:

A. Try to shake up my own nose a bit and introduce new scents to my brain, to avoid getting immune to the type of scents I typically warm.

B. Discover something new. Think of the first person who thought it’d be a good idea to milk a cow and drink it. I’ve heard some of you fancy some odd food combinations (bananas and ketchup, really?).  My mad scientist, scent mix-and-match falls under, “don’t knock it until you try it.”  I’ll admit some of them aren’t all winners, but others are rather pleasant.

C. Give you some scent recipe ideas to try.

Variety of Scents at My Disposal

In 2006, I joined Scentsy for the sole reason of being my own best customer. I’ve since built a strong business helping others enjoy scents and a business of their own. However my initial “why” hasn’t changed. I am my own best customer. I love the ability to walk into my office at anytime and peruse my selection of on-hand scented candle wax bars, as I try to decide “what shall I warm today?”

It’s Up to You

If you want to try some of my rather unconventional scent recipes or pick up your known favorites, you can get scented candle wax bars at www.IncomeWax.com to be delivered to your door. For the best savings, but sure to order through my Bundle and Save link. If you’re local in West Michigan, contact me before ordering.

Or perhaps you’re ready to join Scentsy so you can be your own best customer. During September 2017 we have a $49 join special that is ideal for the personal user or extremely part time seller. We always have our complete $99 starter kit, which also includes a candle warmer and more products and supplies. Your choice.

Be sure to check ThrivingCandleBusiness.com often to see what’s new.

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How Many Scentsy Cubes and How Long Does It Last?

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How Many Cubes Do You Use in a Scentsy Warmer? How Long Does that Scent Last?

When you’re dealing with the sense of smell, as Scentsy consultants are, there is no Official quantitative values to assign to how long does the scent last or how many cubes do you put in a warmer or drops in a diffuser.

Scentsy may offer suggestions, recommendations, and guides but the most important thing for you, as a consultant, is to stress with your customers personal preference.

We could have an endless debate about how many cubes each of us use or how many drops of oils or what we think is too strong or that we can’t smell. Some may have heard corporate personnel’s personal preference. We could even debate some of the misinformation about the science behind heat, and scent throw and all that entails. When really, none of it matters because we aren’t in a cookie cutter business where one size fits all.

As Scentsy Consultants, our jobs are to consult, and to advise. We don’t tell anyone anything, other than to suggest they experience Scentsy for themselves and see what works best for them. To do otherwise is doing your customers a disservice and ultimately could hurt your business.

Don’t worry about the numbers. Focus on the personal experience.

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Little Garden Candle Warmer

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My New Favorite Scentsy Wickless Electric Candle Warmer: LITTLE GARDEN

I have been, not very patiently, awaiting the arrival of this new scented candle warmer, Little Garden, and it’s now available to order. It’s an element warmer, meaning no light bulb to warm the wax, but instead it has a heating element.

The black decorative stones and faux succulents are included with this warmer and are removable, should you want to decorate with your own creativity.

The Official Scentsy Description of this Candle Warmer:

A meditative merging of cool grays and clean contours elevates this DIY warmer to artistic heights. Little Garden also includes three faux succulents and one bag of black stones, and can even be used with one of our Decorative Scenes. Or you can get creative and make your own exhibit using figurines, faux flora, rocks and more!

Pick Your Scents

We have over 80 scented candle bars to choose from, including some delicious new fall and winter scents too. For the best savings, use this special bundle and save link to get a 6-pack of wax, mix and match scents.

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