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7 Direct Sales Leader Tips

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What is a Scentsy director supposed to do?When you sponsor someone into Scentsy, you become a leader. As you grow your team you’re expected to lead. But what if you’ve never had to do that before? 

I have a background and education in business, and I’ve been in direct sales thirty (30) years. But not everyone has that experience.  Many independent consultants who have a downline find it difficult to figure out how to lead a team, especially when it’s a new role for them. Below are my seven Direct Sales Leader Tips. [Read more…] about 7 Direct Sales Leader Tips

Surviving the Summer J-Months (June July)

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summer slowdownSummer slowdown only happens if you allow it.

Sound familiar? “June is hard to get bookings because potential hosts are busy with grads and dads.” “July can be just as difficult with summer heat and planned vacations.”

Perhaps the above statements hold some truth, but that only means it’s time to work smarter, not harder. Summer slowdown only happens if you allow it.

Keep working

It would be a mistake to stop working during June and July. Some consultants have the attitude that if it is slow, they might as well just wait until it picks back up again before they start working. The problem with that logic is that the party plan direct sales business requires constantly planning ahead. Planning for the current month, in the current month isn’t going to be very fruitful. The time to schedule June Open Houses or July pool or patio themed parties is in May.

The fall holiday season can be very busy months for direct sellers. They are also months when sales and bookings come much easier and don’t require working as hard to get them. Because of the easier sales during fall/winter season, it’s easy to fall into the trap of wanting to give up during Spring and Summer months. Don’t go down that road.

Summer slowdown only happens if you allow it.

The summer J-months could require being creative or, in some cases, going back to basics to keep your business running at an even pace. If you’re struggling it may be because you’ve veered too far off the simple system that your company has set up for you. Or just the opposite, sometimes it requires you to do something a little differently. Figure out which adjustment is needed for your business.

Use the five ideas below to help prevent your summer J-Months from being a snooze-fest.

1. Online Efforts – Fresh content is the key. Whether you have a website, blog, or Facebook business page, adding fresh content will keep your readers interested and will drive more traffic to your website. Updating a blog two-to-three times a week should be the minimum standard. Anything less than that, and you’re going to see little to no results.

2. Offer Special Promotions – many companies will offer additional host or customer specials during the J-Months because they recognize it can be a slower time of year. Take full advantage of these extra specials. If you predetermine that no one on your mailing list would be interested in the specials, then you’re doing a disservice to your sales business. Give others an opportunity to say YES.

3. Direct Mailings – Cold calling and soliciting is highly frowned upon by many companies, but that doesn’t mean you can’t break into new markets. Why not mail some catalogs to a targeted audience? Decide which market segments could benefit from your products. Depending on your product line, potential groups could be daycare centers, animal shelters, senior living communities, or apartment complexes. After a few days, call to follow up. This last step is very important, without follow[up your efforts are wasted.

4. Product Displays – Do you know anyone who owns or works at a salon, boutique, or any other establishment that gets a fair amount of foot traffic? Ask the manager or owner if you could set up a small display at their reception desk for a week or two. Be sure to leave product catalogs and business cards too.

5. Ask for referrals – If you’re not comfortable asking friends, family or other contacts for referrals of people they know who may be interested in your business opportunity or product offering, ask where they get their hair cut, or what vet their puppy uses or if they can think of any other business owner who may be willing to set up a display.

It doesn’t matter what month it is now. Those summer J-months: June and July arrive at the same time every year. Plan ahead and while your competitors are sitting idle and frustrated, you’ll be busy with your business.

See you at the top!

About the Author: Laurie Ayers is a Michigan based Superstar Director with Scentsy who started in 2006. For updates on Facebook LIKE https://www.facebook.com/TheFunnyBiz

Why Are You Sabotaging Your Business?

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Every day on social media I see Scentsy consultants who are self-sabotaging their business. I don’t know if they’re afraid to succeed or if they genuinely don’t want to succeed.

For the purpose of this post, I am referring success in the sense of Scentsy consultants who say they want to build a business, to lead a team and reach top ranks.

These are also the same consultants who are struggling in their business but say they are trying. They say they’ve done everything they can and yet it’s still not coming together for them. I disagree. Remember there is no try, you either do it or you don’t. If they truly did everything they wouldn’t be struggling.

One person is not solely responsible for what all their team members do or don’t do. One person can’t make any team member sell or recruit if those team members don’t choose to. However, if that one person feels he or she has a team that is mainly comprised of personal or very part time users, then one person can get more team members.

Get More Team Members

Wouldn’t it be nice if it were as easy as going to the store to get more team members?  I’m not suggesting it is easy; but it is simple. With laser focus on sponsoring activities and monthly recruiting goals, one person can build and rebuild the team, regardless of inaction the rest of the existing team may be doing. [Read more…] about Why Are You Sabotaging Your Business?

Selecting a Scentsy Sponsor

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Before you join Scentsy you need to select a sponsor; but before you select a sponsor, do your homework and choose wisely.

selecting a scentsy sponsorIt’s interesting to watch the ambulance chasing that occurs on Facebook and elsewhere online when someone says, “I’m thinking about joining Scentsy.”

Under No Obligation

Just because someone messages you first or happens to be someone you contacted first does not mean that you have to join that person’s team. Just because someone emailed and/or snail mailed you some information does not mean you are committed to joining with that person.

Take some time, do your due diligence and find the right sponsor for you.  I would strongly discourage you from looking for the best offer. It won’t take you any time at all to find offers for free this or that if you join this team or that team. I’m sure you can even find someone who will provide a way for you to join her team for free.

What’s Important to You

For the record, it’s against most direct selling company’s policies, Scentsy’s included, as well as the DSA Code of Conduct to offer any enticements to get people to join your team. That includes offer to pay for starter kits, extra products, perks or anything monetarily extra if you join their team. The exact language from the Standards is “Offering incentives to join:  You may not offer, or infer that you are offering, to pay for someone’s Starter Kit or other monetary benefits as an incentive to join your Scentsy Team.” [Read more…] about Selecting a Scentsy Sponsor

Scentsy is a Personal Preference

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Dear Scentsy Consultant: You are doing your business a disservice, and will ultimately hurt it if you promote Scentsy as anything other than a PERSONAL PREFERENCE.

how to use scentsyEveryone’s nose works differently. Everyone’s personal preference is entirely different. Other than the mechanics of our products (correct watt light bulb, water in the diffuser, scent soft in the fabric softener bin of your washer, etc.) you should not be giving ANY specific and quantitative values on how many cubes of wax, how many drops of oils, how many scoops of whiffs, etc.
 
The most important thing you can do for your customers is to inform them how every single person is different and they will find their own preference and have their own experience. It’s not being evasive; it’s being smart, truthful and helpful.

Are You Over-Promising and Under-Delivering?

Consider this – if you think a scent is very strong and only use a half or one cube and tell me that is good to start with, I may not be able to smell a darn thing with that and then I’ll feel duped and that Scentsy doesn’t work.
 
Likewise if you tell me you use 4, 6 or 8 cubes at a time and it lasts a week, so I try it, and it was indeed, “Wow!” strong the first day or so, then I start to become anosmic to it and by day three I couldn’t really smell it anymore, I’ll feel duped and that Scentsy doesn’t work.
 
I would personally never tell anyone to only change it once a week. I want to sell wax and I want my customers to mix it up so that they don’t become too immune to the scent. Others will disagree with me on that, which illustrates my point, there isn’t a way to experience Scentsy, there are many ways. 

[Read more…] about Scentsy is a Personal Preference