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Naming Your Scentsy Business Website

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One of the benefits of being a Scentsy consultant is that you are provided with a personal website where you can grow your team and take web orders.   You have the option of deciding on a name for your business or your web address. The address will look like https://whateveryoupick.scentsy.us (or .ca for Canadian consultants).   If you ask around you may get ideas on the “whateveryoupick” portion of your website.   Though the information below addresses six common errors when naming your Scentsy business website:

1. Double letters – particularly ss – i.e. janesscents you’ll lose people who never know if it’s one S or two.

2. Unkonventional spellings – kandles, etc. Generally you go with those unconventionals when what you really want is taken – meaning if wicklesscandles is taken and you opt for wicklesskandles you could inadvertently send people to wicklesscandles – someone else’s site.

3. Avoid dashes and dots – if you have to explain if it’s a dash or underscore, or dot, you’ll lose people. [Read more…] about Naming Your Scentsy Business Website

13 Important Words for Shy Direct Sellers

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For some consultants, talking with people they do not know is no big deal.   Yet for others, the hardest element in promoting their direct sales business is opening their mouth to talk with strangers.   It truly does get easier with practice, though let’s face it, some people will never be terribly outgoing.   These cautious, observant people can be just as successful as those with sanguine temperaments.

Two questions I am frequently asked is “How do you approach people?“ and “What do you say to the waitress, store clerk, receptionist, etc.?“

If you want an easy to remember lead in, one that is almost guaranteed you will not receive any rejection, try this:

“If you know anyone who likes [product], could you please pass this along?” Then hand the person a business card, sample, or catalog.

Most people will not refuse to take it.   Worst case is that they make take it, and later throw it away; but then you still were able to get out of your comfort zone and practice talking to people.   Best case is that you could get a new customer or recruit out of it.

This is a non-threatening approach because the person you’re talking with doesn’t immediately get on the defensive thinking you’re trying to sell anything; you’re merely asking for a referral.   The person you’re talking with could very well be the person who loves candles, lotions, supplements, jewelry or cooking.

Try those 13 words and then let me know it goes.

If you know anyone who likes [product], could you please pass this along?

About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business. You can find Laurie at https://la.Scentsy.us, https://www.ThrivingCandleBusiness.com or https://www.Twitter.com/thrivingcandle

Lost My Miss Congeniality Award

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Dealing with Difficult Team Members in Your Direct Sales Biz? Read on …

I learned something recently, not everyone thinks I am as wonderful as I do.  Just kidding, I’ve known that for years.  That wasn’t a new revelation.

I received an email recently that could peel paint off prison walls.  I have to admit that at first I thought WTH! Well, because 99% of it was unfounded, inaccurate and it blind-sided me.  It came out of nowhere.  Clearly I am not on this person’s Christmas list. After the shock of it wore off and I shared it with two close professional associates and confidants, their remarks were “she must be on some funky medication that caused her to be delusional, confrontational and totally off her rocker”, and “don’t tell me, she’s a spoiled 30 yo who has a false sense of entitlement.”

No worries, I would never use this person’s name or break any confidence. No one knows the identity of this person unless she has chosen to disparage me to others.  Who it was in this particular case is of no importance, however it is a very real topic that happens to most of us who spend any time in Direct Sales.  It’s important to have the knowledge in your tool box so that you know how to deal with these kind of people, when situations like this arise.

Sadly, this person must really be struggling with something, as her note made her look like a buffoon. Regardless, I hope she is okay and whatever is causing her unbalance works itself out. I harbor no ill feelings and wish her well; I have always liked this person. Besides,  I certainly couldn’t take such an attack seriously.

You can please some of the people all of the time, all of the people some of the time, but you can’t pick your friend’s nose, or whatever that saying is! Point being, once you’ve earned senior ranks in your direct sales business and you manage a large organization, this also equates to more people to complain about you. It happens to all of us. Don’t let it crush you. [Read more…] about Lost My Miss Congeniality Award

No Time for Nonsense

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On more than one occasion someone has informed me that I come off raw or that I have a chip on my shoulder.   I’m sure this post will spark similar reactions.

For the record, I don’t have a chip on my shoulder, but I am very anti-fluff.   I tend to just say what is on my mind, and yes sometimes my delivery is a little edgy for some.   I do not apologize.   WYSIWYG – What You See Is What You Get!

While there are some very successful men in direct sales, a majority of direct sellers are women.   Working with a vast group of women can be challenging.   For what it’s worth, I’d rather have a male boss and a male roommate over a female any day.   There are a lot of emotions and hormones that come with teaming with large number of women.

If I had to single out one area that I could live without when it comes to direct selling, it’s the plethora of nonsense that I hear or read about on a daily basis.   Consultants are so busy worrying about what other consultants are doing.   I sometimes think I am surrounded by sixth graders.

She said this; why did she say that?   Did you know what so and so did?   You are not going to believe what she is doing now! She’s talking behind my back.   She’s jealous.   She got upset because I yada, yada, yada. You are not going to believe what she said to that prospect?   I saw her at a vendor event and she”¦ And so it goes.

Awk!   People, just go sell the wax! (or makeup or kitchenware or home décor).   If you would spend 90% of the time minding your own business, and 10% keeping others out of yours, think how much more productive your business would be.

Surprisingly, there’s another group of consultants who are in denial. Pay attention, because I could be talking to YOU.   Yes”¦ you!   You may not be the one gossiping about others, but you have been made aware that it is happening in your own team/leg.   Yet, if you feel the need to call me to tell me about consultant drama, as described as above – it’s still nonsense. It’s the same thing!  I don’t have time for nonsense, and neither should you.

I love helping my team members grow their business.   I will talk to consultants and prospects all day long, every day to help them understand processes, compensation, brainstorm, develop action plans, etc.   I love that.   But I don’t have a very sympathetic ear to listen to what I consider is “Your lips are moving, but all I hear is blah, blah, blah.”

You may not even know you’re doing it.   Take inventory of what comes out of your mouth.   If you don’t know that you’re spewing nonsense, believe me – others know it.   One litmus test is that you may find that you’re connecting to voice mail more often or if you do connect to your upline, she frequently only has a very brief amount of time to spend with you. Pay attention to these signals.

Starting immediately, get back to business.   Work your business.   Enjoy your business.   Refuse to entertain nonsense – both on the giving and receiving end.

About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business. You can find Laurie at https://la.Scentsy.us, https://www.ThrivingCandleBusiness.com or https://www.Twitter.com/thrivingcandle

Scentsy in the Good Old Days

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discontinued scentsy

Scentsy Wickless candles currently has over 200,000 consultants. When I started with the company, back in the olden days of 2006, there were only 500 consultants company wide. That’s such a wild concept considering my own personal group is larger now than the entire company was when I started my Scentsy journey.

As I sit here in my rocking chair, quilt on lap, reminiscing about what it was like to walk a mile to school, uphill, barefoot in the snow, I’ll share what it was like when I was a brand new Scentsy consultant.

My Starter Kit

I received a Java candle warmer as shown in the above photo, lower right image on left page of the catalog.   It was brown and shaped like a small coffee pot.   It’s now retired. The candle bar I received was Rum Cake.   It’s similar to our current Sugar Cookie, only about ten times stronger.   It’s now retired.   The room spray was Flower Shop.   The container was metal, not like the now plastic canister. It was very strong smelling; obviously floral and heavily rose scented. Not my favorite. It is now retired.

The party testers had metal caps on them (shown in above picture). There were no basket testers or mini testers. There was no New Consultant Start-Up Guide, no eBooks, I don’t think there was even much of a Policies and Procedures Guide.   When I asked if I could have an external website, they weren’t sure how to answer that as no one had one previously. The catalog was 12 pages, approximately 8″ x 8″ in size, warmers were priced at $14.95. I think bars were $2.95 each.

Products

We didn’t have midsize warmers or plug-in warmers; there were no diffusers or scent pods. There was a brick included in the optional Consultant Scent of the Month kit, but it was wrapped in cellophane (I found an old chunk in the back of a drawer and is also shown in the above photo).  Bricks were not available for customers to purchase. Some of my favorite scents that are no longer around include Tuscan Garden, Rum Cake, Black Pepper and Clove, Pomegranate Orange Zest and Fresh Brewed Coffee. Hanging Fresheners were called Car Candles and they were not available in all scents.

Fairs and Shows

To give you an idea how small of a little group we were back in the olden days, if you wanted to do a vendor event, we just called Scentsy and told them how much inventory we wanted to “borrow” and they’d ship it out.   Then after the event, we could pay for what we used and then send back the rest if it didn’t sell.

Regional Seminars

The first regional event where I gave a presentation as a Director was called a “Blitz” (next known as World Tour, then called Spring Sprint, and now back to World Tour). There was a spectacular turn out of almost 30 consultants and potential recruits.   It was the Midwest Blitz held in South Bend, IN.

Websites

The corporate consultant websites that we now have is at least the third one, with numerous updates since I started. We’ve upgraded and migrated a few times.  There was no web policy at the time.  Initially I was told I could have an additional, external website because at the time our corporate replicated websites left much to be desired.  They were bare bones and served a purpose, but didn’t contain a great deal of information.

I built an extensive external website but once complete, I was then told that we could not use the word Scentsy or any of the images or product names.   So then I needed to rework the entire site to remove all references to the company, no secret keywords, no meta tags, nothing that had reference to Scentsy wickless candles. It was a generic “wickless candle” website and somewhat covert; no different really than those you see now for companies like Melaleuca that can only advertise as “wellness company”.

Then lo and behold, as with any young company going through growing pains, someone else came along and decided that we once again could have websites that used the word Scentsy, and could have product images and could once again be overt about it. If you want to survive working with a new or young company, you really need to be flexible and learn to adapt … a lot!

Everybody Knows Your Name

The theme song to the 1980’s television sitcom was “Where Everybody Knows Your Name.” This is what it was like at Scentsy back in the good old days.  There were a handful of staff members, most of whom have since moved on to other ventures. Only a few of the original ones are still there, but it was very easy to get any one of them personally on the phone at any time, including Orville.

I could call up and say “This is Laurie Ayers” and would always get a friendly response like “Hi Laurie, how’s it going?”   Laurie Willis was the Customer Service department (yes I think she was the entire department then) so I didn’t want them to get confused, otherwise I could have omitted my last name and they’d still know who I was.

Bring Back My Bar

Biannually, Scentsy runs a limited time only Bring Back My Bar Promotion.   Twenty or twenty-five scents that have been retired are brought back so that you too can experience a whiff of Scentsy in the good old days.

Still Plenty of Room for More

Just because 200,000+ people have decided to jump on the Scentsy wagon, there are currently much less actively working it as a business, seeking to gain new customers. Many get a Scentsy account for personal use or to order for their immediate family. Consider the US Population in 2023 is 340 Million and growing.   Add another 39 plus Million people in Canada. We are a global company, with consultants in North America, Europe, and Australia. You can clearly see that current Scentsy consultants only make up a tiny grain of sand in the vast sea of potential candle lovers so just let me know if you’d like information about starting your own candle business.

Didn’t See it Coming

I didn’t plan on starting a candle business.   I went to college for business administration and homeland security. Life takes some unexpected turns sometimes. I’m thrilled that I have been a part of Scentsy since the olden days and that I have made a contribution to the Scentsy of today and also of tomorrow.

About the Author: Laurie Ayers is a Michigan entrepreneur and a Superstar Director with Scentsy. You can read more about her on her Scentsy webstore here.