Set reasonable expectations for your customers.
You may think that you if you tell your customers it could take up to three weeks to receive their party order they may be upset or may not order. So perhaps you think that if you tell them “in about a week or so” then they’ll be pleased with that response and order.
This is backwards thinking. You always want to under-promise and over-deliver. If you tell them 3 weeks and it arrives in eight days, they’ll be thrilled. Yet if you tell them to expect it in a week and it takes 16 days, they’re going to be upset, may cancel the order or may never want to order again.
I was thinking about this over the weekend at a local pizza establishment. My daughter had some friends over who decided they wanted pizza for lunch. I ran up the street to get a couple Hot and Ready pies for them. Though when I walked in, there were no pizzas hot and no pizzas ready. The young man at the counter told me it would be “three minutes”. Certainly I could wait three minutes for the pepperoni bliss. [Read more…] about That Was Longer Than Three Minutes