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Make a Decision

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Think of all the important decisions you’ve made in your life. Perhaps you decided to go to college; to get married; to get divorced; to have a baby; to adopt a baby; to move; to buy a home; to go on vacation; to get a black belt or to get a dog. All of those decisions required careful thought, perhaps prayer, and planning. Then you had to commit to making it happen and seeing it through until you achieved what you set out to do.

The problem is so many people can’t make a decision. Parents and teachers make decisions for kids. Bosses and Government make decisions for adults. Some people are capable of making a decision, but then they change their mind. The high divorce rate is just one example of inability to make a decision and stick with it.

Yet so many don’t see a owning a direct selling business as an important decision. It’s easy for them to pay a start up fee ranging from $19.95 to $400, get the starter kit and try the business. Bada bing, bada boom instant business owner.   But are they really? At that commitment level they’re not yet a business owner. Rather they’re a starter kit owner.   Many never decide to make it a business. Some like to try it first to see how much their family and friends buy and then want to make a decision based on that; when actually all that often does is put you in the NFL (No Friends/Family Left).

Ask any top ranked direct sales Manager or Director what was a vital factor in their success. Guaranteed somewhere in the response will be an attitude of Failure is Not an Option. They decided to be All-In. They decided they wanted their own direct sales business and they were going all the way to the top. They decided. [Read more…] about Make a Decision

If You Want to Work at Home You Have to Show Up for Work

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Successful direct sales consultants, representatives, managers and directors know that if you want to work at home, you actually have to work while you are home.   That may sound like a piece of advice from the department of redundancy department or a blinding glimpse of the obvious, yet you’d be surprised how many don’t actually follow those words of wisdom.

Having a direct sales business working from home provides a plethora of benefits, one being the flexibility to work when it’s convenient and fits into your lifestyle.   Being your own boss and having no set, pre-determined hours to report to work also require a great deal of discipline. There is no shortage of distractions at home – young children, household responsibilities, television, good weather “¦ take your pick. At least when you worked outside the home, you generally couldn’t leave on a whim to tend to non-work related issues. It wasn’t a temptation. You just knew that when you were at work you were expected to work.

I recurrently hear consultants bewail that they wish they received a text when their back office or workstation was updated with need to know information.   Or distributors want to receive an email when they receive a new recruit or an order.   Have we really become so lazy that we cannot click on a website or login to your virtual office to see if there is any new information that may require you to take some sort of action? [Read more…] about If You Want to Work at Home You Have to Show Up for Work

She Lost Money on That Vendor Event

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As I have discussed many times, vendor events can be worthwhile.   They can also be a huge waste of time and a vacuum for your hard earned money if you are not wise in selecting the right ones and then not optimizing your space once you get there.

I recently attended a vendor event as a customer. I am fairly certain the consultant lost her shirt by participating in this one.   What do you think?

  • It was a first time event. It was advertised mildly on Facebook and there were yard signs dotted around town.
  • It was $7 just to get in the door as a customer.
  • Vendors were charged $750.00 booth rental for this three day event.
  • The consultant had quite a bit of marketing collateral that she liberally handed out, at least $300 worth.
  • She also had a medium size amount of inventory (medium meaning not spectacular and not nearly enough for a show of this caliber, but at least a showing.   It wasn’t a totally pathetic display; I’ve seen worse.)   She had approximately $1,000 or more in inventory. [Read more…] about She Lost Money on That Vendor Event

Are You Part of the Problem or the Solution?

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Mom always said “If you can’t say anything nice, don’t say anything at all.” Sound advice? I tend to think so. With Facebook, Twitter and other public forums, it sure makes it easy for some to ignore my mama’s advice.

What I find interesting is what some consider a gripe, bitch, vent, complaint, or whine. For example – it’s no secret that I’m not overly fluffy in my speech. I’m very direct, don’t mince words and am sometimes unfiltered. Because I don’t often give sugary, sweet, lovey dovey comments, I’m accused of ignoring my mom’s advice. I’m frequently charged with being mean or not nice. I certainly beg to differ, but those who prefer a softer, gentler, delivery will continue to believe what they believe.

However, having a less than confectionery delivery is not the same as griping, bitching, venting, complaining or whining. I am referring to the people who feel it necessary to come into a public forum and spew negativity.   I’m sure it is a widespread problem, no matter what network or forum you frequent. I happen to see it most often in direct sales team forums.

Team and company forums are typically set up for independent sales consultants to network with each other, share ideas, ask questions and help fellow team members. For the most part they are a fabulous platform for this type of support and information sharing. The benefits outweigh the negatives. Yet still, some feel they need to come in with their cyber-courage and act as a wet blanket for all the good that is trying to be maintained in that environment. [Read more…] about Are You Part of the Problem or the Solution?

Is Anyone Reading Your Ad?

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In the late 1970’s there was a TV game show called “Card Sharks.” In the game, the contestants predicted whether each card was higher or lower than the one that preceded it. Before they could start calling higher or lower on the cards, they had to answer a high/low toss-up question. If you’re old enough to recall this game, you’ll remember the insane monkey behavior of the grown adults as they kept shouting HIGHER! HIGHER! LOWER! LOWER!

I have had numerous opportunities to emulate these primates when it comes to discussing how to write a great business ad to post on networks and forums. “LOWER! LOWER!” I repeatedly shout, yet my thumbs down utterances seem to go unheard. What I’m referring to is the optimum number of words in a sales pitch.

Specifically, if you participate in networks, perhaps Facebook, LinkedIn, Ning, Yahoogroups, WAHM.com, or a plethora of others out there – depending on group rules, you may have an opportunity to promote your own business on certain days. It’s your opportunity to toot your own horn and share specials offers etc. Got the picture? For years, and I mean years, we have talked about what makes a good ad. We’ve talked about what makes a poorly written ad. How do you ensure viewers will even read your ad? [Read more…] about Is Anyone Reading Your Ad?