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Networking With Your Target Market

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Ok, so once you select your target market – then what?

Go where “they” are.   If it’s young moms, look for play groups.   If it’s working moms, look for day care centers.   If it’s college students, go on campus and to cafes around campus.   If it’s business executives, look for chamber of commerce meetings, BNI groups, after hours networking events, or Toastmaster groups.   Perhaps your target market may be disgruntled current WAHMs looking for a change in venue; vendor events might be a good place to find them.   If it’s seniors, you may find them at senior communities or at the gym.

Then next is very important.   Do not go to your target market looking to sell.   No, no, no.   Let me repeat that.   Do not go to your target market looking to sell your ware. Instead go with the intent of building relationships.

What is one thing that people, most all people, like to do most? [Read more…] about Networking With Your Target Market

What Not to Do – More Lousy Customer Service

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Lousy Customer ServiceEvery time I think nothing can surprise me, I am mistaken. I have two more examples of Lousy Customer Service. How places that don’t know it’s the customer who keeps them in business is beyond me.

Situation #1: My daughter wanted to join the Direct Sales ranks. She’s grown up watching her mother build a successful direct selling organization so it’d be a nice way for a college student to earn some money while working around class schedules.   We went on a research quest together to find a good company that was something she could be comfortable representing – both in product line and with a solid management behind it.

The Reader’s Digest version is that after three separate messages left for the corporate office using three different platforms (so “didn’t get it” wasn’t an option) it was only nine (9) days later did she finally get a return call. NINE DAYS! She basically said she wanted to sign up and just had a few questions first. We also attempted to contact a number of independent consultants to potentially find a sponsor. Only one person responded and she wasn’t too bad, but also quite new herself. There didn’t appear to be any other business builders; at least none visible.

When my daughter responded back that she had contacted her nine days ago and never heard back, so she joined another company, the company owner responded that she had sent a generic form letter about an informational call only four days after her initial request. Okay, um, four days later to say, “get on the call” (info that was already public) and still thinking that qualified as a response to the specific questions? Oh my. Enough about that one; it’s no wonder that company is still creeping at a snail’s pace after a number of years in business. Clearly, Blondie was not meant to enroll with that company and the lousy customer service helped save her from what was likely a horrific business experience.   All is good, though. She found a great company to join and both will surely thrive. [Read more…] about What Not to Do – More Lousy Customer Service

More on Selecting a Direct Sales Company and Sponsor

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Selecting a direct sales sponsorWe’ve talked about the importance of doing thorough research before joining a direct sales company or signing with a sponsor. With so many options as far as which company and which person to choose as your upline, go into your new business venture with your eyes wide open. You don’t need to enroll with the first person who shared information with you. Talk with different consultants. In addition to the previous posts on selecting a direct sales sponsor, below you’ll find some more questions to ask. The first part is to help you find the right company for you and the latter are questions you can ask different consultants you are interviewing to be your sponsor.

Corporate questions:

  1. What is the training like? Is there a training center for consultants? Is it all self-paced or are there calls or in-person trainings, workshops, conventions? Is the training geared both toward product education or technical procedures such as how to enter parties, policies and procedures, etc.
  2. What are the monthly or quarterly qualifications as far as personal sales to stay active?   What happens if you go inactive? Are you terminated or can you reactivate?
  3. Do you have a copy of the compensation plan? Can you start recruiting other team members right away or do you need to reach a certain rank advancement?
  4. What are the policies and procedures on marketing the business online? Separate website permitted? Blog? Facebook page? What are restrictions on use of the logo or use of company name?   Does the company offer marketing collateral? If so, what kind and how much? Are we able to sell at vendor events/fairs and shows.
  5. Is there an option of setting up an online party that customers from all across the country can shop from, with volumes crediting to the host?
  6. How much is the monthly website/webstore hosting?

Sponsor questions:

  1. How long have you been with your company? What about your upline? Are they knowledgeable or accessible? Or is that not really protocol to reach out to them? [Read more…] about More on Selecting a Direct Sales Company and Sponsor

Are Manners and Common Courtesy Obsolete?

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Attitude of GratitudeTwo words – “Okay, thanks” or another derivative “Thank you.”   Why is it so difficult for some people to use those two words?

When you let someone cut in during a traffic jam, don’t you expect the other driver to give you “the wave”?   It’s the universal “Thank You” signal from driver to driver.   I don’t mind letting cars in once in a while – as I believe in that whole karma thing.   But admittedly, I’ve heard myself utter “The wave. You’re supposed to do the wave.” if I happen to let a car sneak in front of me and I don’t get “the wave.”   They’re just supposed to say “Thank You.”

Likewise if someone takes a moment to hold the door open for you – it’s assumed that you will utter “thank you” to the person who just took 8 seconds out of his or her day to ensure the door was not shut in your face.

The same goes for online etiquette.   Why is it so difficult for some people to email you back after you provide a response to say, “Thank you” or “Okay, thanks.”   I agree there comes a point where the email banter needs to come to a conclusion – thank you, no thank You, no really, thank You – that is a bit redundant. [Read more…] about Are Manners and Common Courtesy Obsolete?

Losing Team Members is Like Losing Teeth

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Losing Team Members is Like Losing a ToothIf you have a direct sales team of consultants, it’s a guarantee that you have lost or you will lose team members. Turnover is high in this industry. People come and go frequently. If you’re looking to earn a full time income and realize big success, you need to commit to stick around for the long haul.

Industry average is that only two percent of direct sales consultants turn their business into a long term career and advance to senior ranks. That’s just a fact. For those who keep on keeping on, the rewards are plentiful. Rather than get upset or bummed when you lose team members, celebrate it!

Celebrate losing team members!

Celebrate a loss? Yes! Because it’s actually a gain. Consider children losing a tooth. How exciting! The little baby tooth, the temporary little corn niblet is gone and now there is room for a big, permanent tooth to come in. Think about the tooth fairy – letting go of a baby tooth can be profitable. Had that little bugger never left your mouth you would not have benefited from the tradeoff.

Today was the day my tooth finally fell out. I wanted to jump and laugh and shout. Now, I can do the things other kids do… show off the hole and let Jello SQUISH through. The best part of all is much later tonight I’ll hop into bed and turn off the light. Then, after I close my sleepy eyes, the tooth fairy will come and leave a SURPRISE!

Now reread the tooth ditty above and substitute the tooth for lost team members. You’ve heard all the gardening analogies about pruning the dead wood so that what’s left can thrive. The needed energy to grow no longer has to be divided among the weeds and weak limbs. The same is true for a tooth and also a team member. [Read more…] about Losing Team Members is Like Losing Teeth