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I’m Calling False Advertising on That One!

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What happened to authentic marketing in direct sales? 

false advertising in direct salesWait, before you throw rotten tomatoes at me, I absolutely know much of direct sales advertising and marketing IS accurate and authentic. If you are ethically representing your company then you’re doing the right thing and I’m not referring to you.

What I’m referring to are the rogue independent consultants who are promoting the benefits of their products online so as to reflect a more positive experience than what may be the actual situation.  I tend to see it more often with consultants who represent a product line specific to health and beauty.

I’m not going to call anyone out; those who do it know who they are. And if they think they’re getting one over on us, it’s only temporary for those who fall for it. Once they shell out hard earned money and find they are not getting the results you showed then you’ve lost a customer and gained more bad press.

I’m Calling BS

Allow me to give an example of what I have been seeing more and more of lately. A consultant representing “Company X” claims she has a product that will drastically grow hair on your head. She even shows her own results in a before and after photo of how much her lovely locks grew in just two short weeks. It’s amazing I tell ya! It’s practically unheard of! [Read more…] about I’m Calling False Advertising on That One!

NOW You Want to Sell Your Stuff?

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help for direct sellersEverything Must Go? You should have had that attitude before going out of business.

On a somewhat regular basis I see Facebook posts from consultants wanting to get rid of their on-hand inventory because they’re going out of business. Some have been terminated because they didn’t sell the minimum required. Yet others quit because they buy inventory but then don’t sell it to customers, so they end up with a closet full of it.

Direct Sales is a business where you EARN money, not one that should be too expensive to keep.

What baffles me is all the scrambling and jockeying that goes on to get others to buy their products when they decide they no longer want to sell. If they had that same drive and passion while they were still independent direct sales consultants, they would be realizing amazing success.

Perhaps if you are also one who is struggling to sell the amount of product you want or need to, just pretend you are going out of business – and start busting a move to get it in the hands of those who will pay you for it.

See you at the top!

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About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Australia, New Zealand, Puerto Rico, Germany, Ireland, UK, France, Austria and Spain. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/ 

Be sure to connect with me on Facebook, Twitter, and Pinterest

 

Tips if You’re Struggling With Summer Sales

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slow summer salesIt’s middle of July and your Scentsy sales volumes are down. That’s not uncommon. So what do you do about it?

Whatever you do, do not – repeat: do not take the summer off from your Scentsy business. If you have taken the first half of summer off, then break is over.

It is true things do tend to slow down a bit during summer months, but that is all the more reason to make sure you keep working your business.   Otherwise you will have a non-existent paycheck during the summer months and your fall sales will not be set up to succeed.

Ready to quit?

Worst yet, if you’re feeling frustrated and are ready to throw in the towel, quitting in the summer is a horrible idea. Why? Because the slower summer signifies that the crazy, hoppin’ busy, holiday season is right around the corner. Scentsy does over 50% of their business in the last three months of the year.

It’s like an accountant complaining there aren’t any/many taxes to prepare in May. Right…. it’s not tax season, that’s why some only work seasonal or they find other bookkeeping gigs to keep some income coming in during the off season. But it’s not realistic to decide to “quit” because they don’t have enough 1040s to file in the summer!

What to do about slow summer sales

Below are some summer suggestions from experienced Scentsy consultants to help get you through the lean months.

  • “Here is something I am doing in the summer. I am holding a Summer BBQ and Pool Party and having 3 other DS Consultants come over. All 4 of us are providing the food and refreshments and inviting our local customer base to the party. We are making it a family event. To get the parents here for our demo party…we are having some face painting, swimming and crafts for the kids and have lined up some “folks” to help with that aka keeping the kids busy while we do our mini product demos. Each of us gets 20 minutes to do a demo but our tables will be out for the entire 3 hours.” (LA note: I don’t generally like, encourage or endorse having a party with other DS consultants but if it’s all you can get in the summer, TAKE IT!)
  • “Think about all the parades and festivals in the summer. It’s a great time to get out and hand out business cards, pens/pencils with your contact information. Get there before the start of the parade as viewers are waiting around for the beginning. Just walk up and down the parade route handing them out”
  • “One of the things that I’m doing is participating in a   “Multi-Host” party, with several team members getting together to do a “Bingo” party.”
  • “The absolutely one thing you cannot do is to take the summer off to be with your kids. So many moms seem to do that then wonder why they have no business in the fall. Schedule some time at least weekly if not daily that you will spend on business. Work early mornings or late at night. Rearranging your work time is fine. Stopping all together is not.”
  • “Summer is also a great time to showcase your products wherever you go. How many cookouts, family gatherings, neighborhood picnics, etc will you be at this summer? Great way to showcase your products at the same time as you are out having a great time.  Scentsy totes for beach, pool, kids camp, grocery store; keeping those cold/frozen items from melting on the way home, carrying them to/from the get-togethers.   You don’t have to have a lot of parties in the summer to showcase your products and book up your fall.”
  • “Brainstorm with your team members, especially those who are on the brink of “panic and quit” mode. Think outside of the box and open new veins where people have never previously heard of you. If you’re strictly an online marketer, consider doing some offline advertising and vice versa.”

Hopefully the above suggestions have given you something to think about.   Scentsy is a business where you constantly need to plant seeds so that you will have a harvest later.

All the flowers of the future are in the seeds of today.

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About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles who started in 2006. She’s been involved in direct sales companies since 1988. Be sure to connect with LA on Pinterest

Are You a Good Scentsy Leader?

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Scentsy leadersSales are key in maintaining your direct sales business. Though to keep growing it’s vital you also build a team.

When you build a team, the focus changes from primarily sales to that of a mentor. Once you become a team leader, you still need to work your own business, and you’ll also be responsible mentoring and supporting others as well.

Tips to be a Great Leader

Here are some tips and suggestions that will go a long way in making you a team leader anyone would be proud to work with.

  • Put others first. Any good team leader will realize it’s no longer only about yourself and your business. You will need to put the needs of your downline above your own. Success will happen for your recruits, which in turn means you too. You don’t succeed if team members don’t succeed. “I’ll get my minimum sales in, and then I can help my team member” is backwards thinking. Flip the order of that and you’ll get better results.
  • Learn to prioritize. You must be able to put things in order of importance as a team leader. By doing this you will be better organized and show your team members how to do the same.
  • Walk the walk. As a leader you must lead by example. You can’t tell your team to do something and expect them to follow you if you’re not doing it too. A word of caution though, don’t rub it in their faces about how wonderful you are and all your sales and your recruiting success. That will demotivate, not motivate them. If you’re walking the walk, especially in this day of technology, they’ll know it. You won’t need to throw yourself a parade to ensure your downline knows you’re working.

[Read more…] about Are You a Good Scentsy Leader?