Marketing to realtors can prove fruitful in your Scentsy business. However if not approached properly your efforts will not produce any favorable results.
So how do you approach realtors?
This is a frequently asked question when it comes to this particular niche. Another FAQ is What kind of letter do you send? I’ll answer the second question first – as this is a quick and easy answer: I don’t send letters to realtors. Working with realtors requires building rapports. Firing off a cold call letter will only cost you time and postage and will mostly likely end up in the trash.
It’s all about building relationships.
If you’re going to try to convince other sales professionals – the realtors, that they can trust their closing gifts to you and scents to make their open houses warm and welcoming, you’re going to need to take some time building that trust.
The ideal situation in working with realtors is to start with a realtor you know. If you don’t know any then ask friends or associates for referrals. Almost everyone knows at least one realtor or knows someone who does. Remember that you are not trying to sell a product. You’re offering a service and you’re solving a problem. [Read more…] about How to Approach Realtors
Human Resources professionals give interview advice to dress for the part you want. The same holds true for your direct sales business as it relates to your marketing collateral. Your business cards, flyers and brochures would be the equivalent of you dressing for the part you want.
Wait, before you throw rotten tomatoes at me, I absolutely know much of direct sales advertising and marketing IS accurate and authentic. If you are ethically representing your company then you’re doing the right thing and I’m not referring to you.
