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7 Common Vendor Event Blunders

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“˜Tis the season for vendor events. I went to a couple of craft shows this weekend. It’s always good to keep up on what the competition is doing; plus I might see some treasures I have to have.   Some of the vendors stated that things were “a little slow” (translate: they weren’t selling much of anything).   Sure we can blame the economy and I will acknowledge that may have some bearing on it, but I venture to guess that those most affected by the current economic situation likely just stay away from craft bazaars. So if there were people and they weren’t buying, it’s time to take a deep look at the root cause.

I didn’t have to look far to find a number of common vendor mistakes that were likely the culprit for their low or no sales. If you’re going to participate in a vendor show, avoid these seven costly errors:

1.             Little or no inventory for sale. Facts are most people go to vendor events to buy things. They want to take it home on the spot. They don’t want to order it. If they wanted to order they’d likely just stay home and order online.   Most people are not (or shouldn’t be) comfortable giving money or a credit card to a complete stranger in hopes they will receive their product in three weeks.   If you don’t have ample supply and variety of inventory to sell, don’t plan on any sales during the event.

2.             No signage.   I walked up to more than a few tables that didn’t have the company logo anywhere. I should have known before I even reached the table what vendor was at that booth.   Then once I reached the table there was no price list to be found anywhere and none of the products had any price tags.   Do I assume those were all display items? Or were those vendors just waiting for me to ask “How much?”   You know the saying – “˜if you have to ask, you can’t afford it’. [Read more…] about 7 Common Vendor Event Blunders

Blogging for Business

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New to blogging but don’t know what to write about? You’re not alone.

Those who have been blogging for some time know how beneficial adding new content can be to your business. Just two of the basic benefits of blogging include helping to drive traffic to your direct sales website as well as develop a following of loyal customers.

One of the most common mistakes I see with new bloggers is not updating their content frequently enough. Daily would be ideal; a couple times a week would be great; but anything less than once per week is not going to help a great deal.

Sure time is always a challenge for business owners. Yet when it comes to blogging, more than finding time – the bigger obstacle seems to be finding topics about which to write.

Here’s my secret to finding blog topics: [Read more…] about Blogging for Business

Where to Leave Samples

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sam’ple
[sam-puh l, sahm-]
a small part of anything or one of a number, intended to show the quality, style, or nature of the whole; specimen

Yup, talking about the use samples yet again. First was the article addressing the importance of using samples to market your business. Then I showed you detailed instructions on how to make samples. That covers the Why and How, so it stands to reason, there must be a Where.

Where Should You Leave Samples?

Keep in mind that the cost of a sample (pennies) is minuscule compared to the return on investment you can reap. With that in mind, don’t be stingy with the samples. I’m not referring to spewing handfuls all over the place, but rather strategically placing samples here and there. Before you accuse me of soliciting, remember you’re leaving free samples – something that someone can actually try before they buy.

The list below is not meant to be inclusive, but merely to stimulate your creative juices.

1. On your table when you leave a restaurant
2. In public restrooms – in stalls and/or near the sink
3. On the bleachers when you get up from a sporting event
4. In the self-pay credit card slot at the gas station
5. In every envelope that you mail
6. In library books that you return to the library [Read more…] about Where to Leave Samples

Is That Business Idea Really a Good Idea

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When you start a direct selling venture your sponsors and fellow consultants can provide wonderful ideas to build your direct sales business. No sense reinventing the wheel. Take the experience from veterans and learn from them.

Sounds like pretty sound advice, yes? It certainly can be wonderful advice. However one word of caution: Test Everything.

Not all business ideas are good ideas. Some ideas may be obsolete – what worked in 1989 probably won’t work today. Other ideas may work well in one geographic area but would flop where you live. Still others may initially sound like a good idea, though after further consideration may create a threat to your personal safety.

For example:

Good Idea? One idea that recirculates every couple of years within the direct sales community is to affix business cards or catalogs to the outside of your car while you are parked in public. Some suggest using a magnetic locker caddy; others prefer using suction cup shower caddies. The idea behind it is that while you’re in the mall or grocery store, other patrons will walk past your vehicle, take a catalog or business card and then potentially be your next customer or recruit.

Bad Idea. I emphatically discourage any home based consultant from employing this tactic. Do you really want complete strangers knowing what kind of vehicle you drive or that your vehicle at that very moment could contain the candles, jewelry, or kitchenware that you’re promoting? How easy would it be for someone to lie in wait, and then follow you home – because surely you may have some inventory at home and possibly even a stash of cash from a recent party? Instead of “Take One“ or “Free“ you might as well hang a sign that says “Follow me home if you want to burglarize me; I have a stash there!“ Or “Expensive Inventory on Board“

It’s also a waste of your marketing collateral. Kids or competitors would love to take your catalogs and business cards. They’ll end up in the round file or scattered all over the parking lot. Then perhaps the facility manager can give you a personal phone call – no not to place an order, but to inform you about their no solicitation policy and fine for littering.

Good Idea? Approach at least three people a day about your products or opportunity. [Read more…] about Is That Business Idea Really a Good Idea

Naming Your Scentsy Business Website

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One of the benefits of being a Scentsy consultant is that you are provided with a personal website where you can grow your team and take web orders.   You have the option of deciding on a name for your business or your web address. The address will look like https://whateveryoupick.scentsy.us (or .ca for Canadian consultants).   If you ask around you may get ideas on the “whateveryoupick” portion of your website.   Though the information below addresses six common errors when naming your Scentsy business website:

1. Double letters – particularly ss – i.e. janesscents you’ll lose people who never know if it’s one S or two.

2. Unkonventional spellings – kandles, etc. Generally you go with those unconventionals when what you really want is taken – meaning if wicklesscandles is taken and you opt for wicklesskandles you could inadvertently send people to wicklesscandles – someone else’s site.

3. Avoid dashes and dots – if you have to explain if it’s a dash or underscore, or dot, you’ll lose people. [Read more…] about Naming Your Scentsy Business Website