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What Kind of Wax is used in Scentsy Candles?

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In answer to the frequently asked question, “What Kind of Wax does Scentsy use?” the following was provided by Scentsy CEO, Orville Thompson. It first appeared in February 2006.

Many customers have asked about the wax we use and why. Here is the scoop. We use a food-grade petroleum [proprietary paraffin blend] based wax. We chose this wax because of its superior scent loading ability, melt point and firmness. We looked into vegetable based waxes, and we just couldn’t get a quality candle bar.

The issue of vegetable vs. petroleum [paraffin] waxes is raised primarily by vegetable wax candle makers because of the health risks associated with burning petroleum waxes. Most of the scientific research I have read (as opposed to sales literature) suggests that there are plenty of health issues with burning candles of any type of wax. Switching to vegetable based waxes does not seem to reduce the health risks as much as the veggie wax people would like us to believe. The Scentsy solution is simply not to burn the wax. The wax is not burned, and therefore, not released into the air to pollute our lungs, walls and furniture.

The issue of the type of wax we use is a non-issue, with regard to the chemicals released while burning, because we only warm the scent out of the wax – the wax remains in the warmer. If customers have a question about what kind of wax we use, I always ask them why they ask. This is because any answer other than “˜soy’ or “˜vegetable’ will put off anyone who is predisposed to using to using only vegetable wax, even if the logic explained later is sound. If they respond by saying they only use vegetable wax candles, or are asking out of simple curiosity, you can explain the Scentsy solution and how it is better than burning any kind of wax which put our products in the proper and positive light.

To put it simply, I would rather have petroleum wax in a warmer than a soy wax dispersed into the air of my home. Let wicked candle makers fight over relative safety. With Scentsy we practice “safer scents” – we abstain from wicks.

How to Keep Your Home Business Profitable

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“When are you going to get a real job?” “What are you up to now?” “Oh is it one of those pyramid things?”

Many home based entrepreneurs will tell you that they have heard at least one or more of the above phrases from so-called family and friends. Part of the reason home businesses have a reputation that they aren’t real businesses is because some home business owners treat their venture more like a hobby than like a business.

Longevity rates of home businesses are low because so many of them don’t make a profit. Eventually the owners will come to the realization, or a spouse will be painfully aware, that they are spending more than they are earning. Many home business owners are more concerned with being home than they are with actually running a business.

How do you keep your home business profitable?

The best way to keep your business profitable is to RYBLAB – Run Your Business Like a Business. Whether you’re home based or you go into an office, success is contingent upon you viewing your business as a business – a real business. If you treat it lightly and don’t take profits seriously, then is it realistic to expect to be profitable? [Read more…] about How to Keep Your Home Business Profitable

Are You Misleading People?

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Competition is keen but intentional inaccurate headlines only hurt your credibility

If you provide information to someone that is inaccurate because you misspoke or were mistaken, I don’t think anyone would fault you for that. We’re all human and who among us hasn’t erred?

However, what if in effort to grab someone’s attention you intentionally post false information? Is that creative marketing or is that a lame excuse for keyword spamming? Make no mistake – that is an unethical business practice no matter how much you try to justify it.

For example, Scentsy recently announced that they’re making plans to open their business opportunity to residents of Germany and the UK. Launch is scheduled this Spring. U.S. residents will not be able to sell there but recruiting will be permitted. There hasn’t been much more information provided at this point because it’s still in the development stage. It is something that will most likely happen soon; but it has not happened yet.

I popped online yesterday to a public forum to read the following subject line from someone who held a senior ranking title:   “We sell Scentsy candles in the U.K & Germany.” Seems innocuous enough. Except that Scentsy doesn’t sell there. They are planning to, but they don’t presently. When the fact that her subject line was misleading was raised, the consultant responded, “Yup, I know.”

This article isn’t a passive aggressive attack on said consultant. It was just such a perfect, and timely, example of misleading marketing for personal gain. I could not have made up a better example. It’s also not directed toward this one particular offender; it doesn’t matter who did it.   I’ve seen others employ this type of keyword spamming too. [Read more…] about Are You Misleading People?

Should You Pick a Direct Sales Company Based on Your Passions?

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If you’re considering a career in direct sales but are unsure which company you want to represent, keep reading.

There are many factors to consider before you join a direct selling company. A key area to research is the products’ selling potential. One debatable consideration is whether or not you should pick a company based on your passions.

On a work at home forum, I recently followed a thread where a potential recruit narrowed her decision down to two companies.   She was asking for feedback on which to select.   One consultant suggested:

“Ask yourself which product you like better yourself and you could probably “sell” that product more passionately, and there is your answer.”

Seems like reasonable advice, doesn’t it?   Or is it?

Clearly you need to have some interest in the product offerings if you want to excel. Manufacturing widgets or technology based products may be breaking sales records and are in high demand, yet they are nothing I would ever have any interest in selling, no matter how high the income potential. My personal interest level is a zero in those types of products.

With which company do you think you’d have more success – one where you were passionate about the product or one that carried a product that sold well?   I love crossword puzzles; one might even say I’m addicted to them. I’m so passionate about the word puzzles that not a day goes by when I’m not engrossed in one. But I can’t see selling crossword puzzles as a viable business venture. [Read more…] about Should You Pick a Direct Sales Company Based on Your Passions?

Use Only Professional Marketing Materials

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If you are a consultant with an established direct sales company, it’s highly likely that your corporate office provides professional marketing collateral, instructions, signage, forms and other tools to aid your business.   A professional image is vital to your business success.

Yet almost daily I am made of aware of consultants who want to make their own marketing collateral, instructions, signage, forms and other tools to aid their business. I don’t get it; I really don’t.   Why do so many insist on reinventing the wheel? Sure in some cases consultants need to pay for the professionally designed materials, but there are always costs associated with running a business.

Homemade materials generally look amateurish, cheesy and send a message that you’re not doing well enough to use professionally printed information.   Also, by the time you factor in your time to create it, paper and ink to print it yourself, and the costs associated with lost business due to the unprofessionalism, you’ll end up paying more than if you just used what was provided by your company. [Read more…] about Use Only Professional Marketing Materials