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Is That Business Idea Really a Good Idea

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When you start a direct selling venture your sponsors and fellow consultants can provide wonderful ideas to build your direct sales business. No sense reinventing the wheel. Take the experience from veterans and learn from them.

Sounds like pretty sound advice, yes? It certainly can be wonderful advice. However one word of caution: Test Everything.

Not all business ideas are good ideas. Some ideas may be obsolete – what worked in 1989 probably won’t work today. Other ideas may work well in one geographic area but would flop where you live. Still others may initially sound like a good idea, though after further consideration may create a threat to your personal safety.

For example:

Good Idea? One idea that recirculates every couple of years within the direct sales community is to affix business cards or catalogs to the outside of your car while you are parked in public. Some suggest using a magnetic locker caddy; others prefer using suction cup shower caddies. The idea behind it is that while you’re in the mall or grocery store, other patrons will walk past your vehicle, take a catalog or business card and then potentially be your next customer or recruit.

Bad Idea. I emphatically discourage any home based consultant from employing this tactic. Do you really want complete strangers knowing what kind of vehicle you drive or that your vehicle at that very moment could contain the candles, jewelry, or kitchenware that you’re promoting? How easy would it be for someone to lie in wait, and then follow you home – because surely you may have some inventory at home and possibly even a stash of cash from a recent party? Instead of “Take One“ or “Free“ you might as well hang a sign that says “Follow me home if you want to burglarize me; I have a stash there!“ Or “Expensive Inventory on Board“

It’s also a waste of your marketing collateral. Kids or competitors would love to take your catalogs and business cards. They’ll end up in the round file or scattered all over the parking lot. Then perhaps the facility manager can give you a personal phone call – no not to place an order, but to inform you about their no solicitation policy and fine for littering.

Good Idea? Approach at least three people a day about your products or opportunity. [Read more…] about Is That Business Idea Really a Good Idea

Naming Your Scentsy Business Website

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One of the benefits of being a Scentsy consultant is that you are provided with a personal website where you can grow your team and take web orders.   You have the option of deciding on a name for your business or your web address. The address will look like https://whateveryoupick.scentsy.us (or .ca for Canadian consultants).   If you ask around you may get ideas on the “whateveryoupick” portion of your website.   Though the information below addresses six common errors when naming your Scentsy business website:

1. Double letters – particularly ss – i.e. janesscents you’ll lose people who never know if it’s one S or two.

2. Unkonventional spellings – kandles, etc. Generally you go with those unconventionals when what you really want is taken – meaning if wicklesscandles is taken and you opt for wicklesskandles you could inadvertently send people to wicklesscandles – someone else’s site.

3. Avoid dashes and dots – if you have to explain if it’s a dash or underscore, or dot, you’ll lose people. [Read more…] about Naming Your Scentsy Business Website

13 Important Words for Shy Direct Sellers

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For some consultants, talking with people they do not know is no big deal.   Yet for others, the hardest element in promoting their direct sales business is opening their mouth to talk with strangers.   It truly does get easier with practice, though let’s face it, some people will never be terribly outgoing.   These cautious, observant people can be just as successful as those with sanguine temperaments.

Two questions I am frequently asked is “How do you approach people?“ and “What do you say to the waitress, store clerk, receptionist, etc.?“

If you want an easy to remember lead in, one that is almost guaranteed you will not receive any rejection, try this:

“If you know anyone who likes [product], could you please pass this along?” Then hand the person a business card, sample, or catalog.

Most people will not refuse to take it.   Worst case is that they make take it, and later throw it away; but then you still were able to get out of your comfort zone and practice talking to people.   Best case is that you could get a new customer or recruit out of it.

This is a non-threatening approach because the person you’re talking with doesn’t immediately get on the defensive thinking you’re trying to sell anything; you’re merely asking for a referral.   The person you’re talking with could very well be the person who loves candles, lotions, supplements, jewelry or cooking.

Try those 13 words and then let me know it goes.

If you know anyone who likes [product], could you please pass this along?

About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business. You can find Laurie at https://la.Scentsy.us, https://www.ThrivingCandleBusiness.com or https://www.Twitter.com/thrivingcandle

Lost My Miss Congeniality Award

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Dealing with Difficult Team Members in Your Direct Sales Biz? Read on …

I learned something recently, not everyone thinks I am as wonderful as I do.  Just kidding, I’ve known that for years.  That wasn’t a new revelation.

I received an email recently that could peel paint off prison walls.  I have to admit that at first I thought WTH! Well, because 99% of it was unfounded, inaccurate and it blind-sided me.  It came out of nowhere.  Clearly I am not on this person’s Christmas list. After the shock of it wore off and I shared it with two close professional associates and confidants, their remarks were “she must be on some funky medication that caused her to be delusional, confrontational and totally off her rocker”, and “don’t tell me, she’s a spoiled 30 yo who has a false sense of entitlement.”

No worries, I would never use this person’s name or break any confidence. No one knows the identity of this person unless she has chosen to disparage me to others.  Who it was in this particular case is of no importance, however it is a very real topic that happens to most of us who spend any time in Direct Sales.  It’s important to have the knowledge in your tool box so that you know how to deal with these kind of people, when situations like this arise.

Sadly, this person must really be struggling with something, as her note made her look like a buffoon. Regardless, I hope she is okay and whatever is causing her unbalance works itself out. I harbor no ill feelings and wish her well; I have always liked this person. Besides,  I certainly couldn’t take such an attack seriously.

You can please some of the people all of the time, all of the people some of the time, but you can’t pick your friend’s nose, or whatever that saying is! Point being, once you’ve earned senior ranks in your direct sales business and you manage a large organization, this also equates to more people to complain about you. It happens to all of us. Don’t let it crush you. [Read more…] about Lost My Miss Congeniality Award

No Time for Nonsense

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On more than one occasion someone has informed me that I come off raw or that I have a chip on my shoulder.   I’m sure this post will spark similar reactions.

For the record, I don’t have a chip on my shoulder, but I am very anti-fluff.   I tend to just say what is on my mind, and yes sometimes my delivery is a little edgy for some.   I do not apologize.   WYSIWYG – What You See Is What You Get!

While there are some very successful men in direct sales, a majority of direct sellers are women.   Working with a vast group of women can be challenging.   For what it’s worth, I’d rather have a male boss and a male roommate over a female any day.   There are a lot of emotions and hormones that come with teaming with large number of women.

If I had to single out one area that I could live without when it comes to direct selling, it’s the plethora of nonsense that I hear or read about on a daily basis.   Consultants are so busy worrying about what other consultants are doing.   I sometimes think I am surrounded by sixth graders.

She said this; why did she say that?   Did you know what so and so did?   You are not going to believe what she is doing now! She’s talking behind my back.   She’s jealous.   She got upset because I yada, yada, yada. You are not going to believe what she said to that prospect?   I saw her at a vendor event and she”¦ And so it goes.

Awk!   People, just go sell the wax! (or makeup or kitchenware or home décor).   If you would spend 90% of the time minding your own business, and 10% keeping others out of yours, think how much more productive your business would be.

Surprisingly, there’s another group of consultants who are in denial. Pay attention, because I could be talking to YOU.   Yes”¦ you!   You may not be the one gossiping about others, but you have been made aware that it is happening in your own team/leg.   Yet, if you feel the need to call me to tell me about consultant drama, as described as above – it’s still nonsense. It’s the same thing!  I don’t have time for nonsense, and neither should you.

I love helping my team members grow their business.   I will talk to consultants and prospects all day long, every day to help them understand processes, compensation, brainstorm, develop action plans, etc.   I love that.   But I don’t have a very sympathetic ear to listen to what I consider is “Your lips are moving, but all I hear is blah, blah, blah.”

You may not even know you’re doing it.   Take inventory of what comes out of your mouth.   If you don’t know that you’re spewing nonsense, believe me – others know it.   One litmus test is that you may find that you’re connecting to voice mail more often or if you do connect to your upline, she frequently only has a very brief amount of time to spend with you. Pay attention to these signals.

Starting immediately, get back to business.   Work your business.   Enjoy your business.   Refuse to entertain nonsense – both on the giving and receiving end.

About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business. You can find Laurie at https://la.Scentsy.us, https://www.ThrivingCandleBusiness.com or https://www.Twitter.com/thrivingcandle